Week 4 Reading Reflection

Week 4 Reading Reflection – CH5

1.     What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

One part that surprised me was the section about how “Terrorism Ignites Innovation”.  I hadn’t really thought about how terrorism and the fear of terrorism could stir innovation.

2.     Identify at least one part of the reading that was confusing to you.

There wasn’t a part of the reading that was confusing to me.

3.     If you were able to ask two questions to the author, what would you ask and why?

Do all ideas have to be problem oriented? For example, snapchat is wildly successful but what problem did it solve?

What are some other ways to come up with innovative ideas?

4.     Was there anything you think the author was wrong about? Where do you disagree with what he said?

It seemed to me that the idea generation process he outlined was mostly problem focused.  Problem focused ideas are good but he didn’t really touch on coming up  with ideas that don’t solve particular problems but consumers still want (for example Snapchat).