1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
-I thought that the complexity and importance of market research was cool. I never really thought about market research that way (or of all the different ways market research can be gathered and conducted.)
2) Identify at least one part of the reading that was confusing to you.
-There weren't any parts of the reading that were confusing to me. It was a pretty easy read and nothing confused me.
3) If you were able to ask two questions to the author, what would you ask? Why?
-What are some low cost ways entrepreneurs can market their product to their target market?
-Is overexposure of your product bad?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I didn't notice anything that I disagree with the author about. I thought the different marketing philosophies were very interesting. (Production-driven philosophy, sales-driven, and consumer-driven philosophy).
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