1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I thought it was really interesting how the author thought it was better to classify customers in non demographic criteria? Before, marketers used data such as age, income level, and residence area for marketing. Non-demographic criteria gives marketers more criteria to be successful.
2) Identify at least one part of the reading that was confusing to you.
I didn't find any parts of the reading confusing.
3) If you were able to ask two questions to the author, what would you ask? Why?
-This article was written awhile ago, how does it apply to the internet today?
-Marketing is changing rapidly due to technology. What new ways of marketing should marketers try to better reach potential customers?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
Not really. I wish the article was more up to date with recent times. Marketing has changed drastically within the past 10 years and I'd love to see the article reflect that more.
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