1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I thought it was a very interesting read. I was surprised that his business was able to stand up to thugs and still manage to operate despite the negative rumors they had spread.
2) Identify at least one part of the reading that was confusing to you.
There were not any parts of the reading that were confusing to me.
3) If you were able to ask two questions to the author, what would you ask? Why?
You mention the importance of extreme focus on the consumer... is there such thing as too much focus on the consumer?
How do you go about building a strong brand with loyal customers?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
No there wasn't anything I thought the offer was wrong about. I enjoyed this read and I enjoyed learning about his story. It was very inspiring how he overcame all of the obstacles in his way.
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